AI assistants like ChatGPT and Gemini generate a surprising number of fake links. We studied more than 100,000 generated URLs and analyzed them across different models, languages, sectors, intents, and prompting techniques. The results reveal unexpected patterns: English prompts hallucinate more than Arabic ones, smaller models can outperform larger ones, and advanced prompting techniques like chain-of-thought have little impact on... Read more ››

AI assistants are changing how people discover brands. For years, marketers focused on traditional search visibility. If your website ranked well in search engines, your brand had a strong chance of being discovered. But that discovery process is now shifting. Millions of people ask AI assistants the same questions they once typed into Google. They ask which tools to use,... Read more ››

As people use ChatGPT to search for brands and products, many companies are trying to show up in ChatGPT results. We address the five most common myths, which have been debunked by recent research from Ahrefs. We explain those myths, elaborate on what the data shows, and finally derive recommendations. The takeaway is simple: publish valuable content on your blog,... Read more ››

Is your brand showing up in AI search results like ChatGPT and Gemini? Now you can know that using AI search analytics. Such platforms not only show the frequency your brand or products are showing in AI results, but also track them over time. We explain what AI search analytics is and why it is not the same as searching... Read more ››

With the increased use of GenAI and AI assistants like ChatGPT and Gemini, many companies and startups are looking to show in AI assistants’ search results. Despite the increase in guides on how to rank high and show in search results (SEO and GEO), many misconceptions are circulating on the Web. We show the top 5 misconceptions: 1) AI assistants'... Read more ››