Generative AI is transforming industries and is expected to bring trillions of dollars in economic value. Many organizations have already started their AI journey. But how can managers and executives assess GenAI projects and steer them towards success? They aren’t expected to be engineers, but they need to understand the core concepts of GenAI, ask the right questions, recognize key... Read more ››

We analyzed the AI visibility of leading Kuwaiti brands on ChatGPT and Gemini across three sectors: Food Delivery, Telecommunications, and Online Payments. The study highlights the top-performing brands in each category and compares their performance against competitors. Using BuzzSense, companies can better understand and optimize their presence in AI assistants, improving their visibility in the growing landscape of AI search... Read more ››

AI assistants like ChatGPT and Gemini generate a surprising number of fake links. We studied more than 100,000 generated URLs and analyzed them across different models, languages, sectors, intents, and prompting techniques. The results reveal unexpected patterns: English prompts hallucinate more than Arabic ones, smaller models can outperform larger ones, and advanced prompting techniques like chain-of-thought have little impact on... Read more ››

AI assistants are changing how people discover brands. For years, marketers focused on traditional search visibility. If your website ranked well in search engines, your brand had a strong chance of being discovered. But that discovery process is now shifting. Millions of people ask AI assistants the same questions they once typed into Google. They ask which tools to use,... Read more ››

As people use ChatGPT to search for brands and products, many companies are trying to show up in ChatGPT results. We address the five most common myths, which have been debunked by recent research from Ahrefs. We explain those myths, elaborate on what the data shows, and finally derive recommendations. The takeaway is simple: publish valuable content on your blog,... Read more ››