Is Your Brand Showing Up in ChatGPT’s Answers? Now You Can Finally Know.

Written by Ahmad Alobaid Updated 11 December 2025 2—minute read

Is your brand showing up in AI search results like ChatGPT and Gemini? Now you can know that using AI search analytics. Such platforms not only show the frequency your brand or products are showing in AI results, but also track them over time. We explain what AI search analytics is and why it is not the same as searching ChatGPT or Gemini yourself.

Content

Is Your Brand Showing Up in ChatGPT’s Answers? Now You Can Finally Know.

We all probably noticed that people are searching for the best hair salon, dentist, plastic surgeon, and restaurant in ChatGPT (or Gemini) rather than Google or Bing.

This made me realize something important: if people are using ChatGPT or Gemini to look for information, how do brands know if they are actually showing in the results? And how often do they appear?

What is AI Search Analytics

If someone asked ChatGPT, “What’s the best hair salon in Kuwait?”, would your brand appear?

Does it appear often? In which areas? For which types of queries? And how does this change over time?

AI Search Analytics answers those questions.

It shows how visible your brand is inside AI assistants, which is likely to become the main way people search.

A common misconception is that the results of AI search are static and don’t provide answers beyond what the underlying language model was trained on. That was true when AI assistants were first launched, but then RAG came along and changed that. Now, AI assistants can search the Web, and brands can optimize their content to be suggested in AI search results. So another essential feature is to track these over time. We expand more on this below.

The problem we noticed

Most companies and startups in Kuwait have no idea how their brand is performing in AI search. They are not aware of the following:

• How often are they showing up?
• Which competitors are taking the spotlight?
• Is their visibility in AI search increasing or decreasing over time?
• Which niches are they dominating, and in which niches are they getting ignored? Yet, customers are making decisions based on these answers every day.

The solution we propose

A platform named buzzsense.ai to track the brand visibility over time in ChatGPT, Gemini, etc. Parallel to the observed problem, it shows the following:

• How often does the brand show up in AI Search?
• The competitors who are topping the leaderboards in the different niches.
• The brand visibility in AI search over time.
• Where the brand is gaining ground and where it is losing it.

“But I can just ask ChatGPT myself, right?”

Why would I need an AI Search Analytics? 

That is what I thought to myself at first. But answers in ChatGPT and Gemini change over time, especially as they now search the Web and check social media, news, blogs, and reviews.  

Tracking becomes a nightmare; you have to remember to run it daily, and then you decide to automate it. But then checking the answers daily becomes a repetitive task that you want to automate. Soon enough, you will be designing software and have to start optimizing it.

And then you start noticing hallucination issues while keeping track of ChatGPT keys and APIs, checking new models, and adding more AI assistants like Gemini and Claude.

And you got yourself a system that needs an engineer to run, and the cycle will continue as the system grows.

But with AI Search Analytics, it can handle all of that, relieving you of that burden so you can focus on the main reason: optimizing your content to show in AI Search.

This became the birth of buzzsense.ai. Kuwait’s first AI Search Analytics platform.

Convinced? Want to know more? Visit us at www.buzzsense.ai