Building and training language models is very expensive. Many language model providers are still burning cash, as user subscriptions are not enough to cover expenses. That is why one possible way language model providers (AI assistants) might choose to go is through the advertising route. This can be achieved via AI Ad Gateway. In this post, we discuss different ways... Read more ››

It is speculated that advertisments are coming for AI assistants and agents. But are they coming dressed in the classic way of banners and ad spaces? Or are they coming integrated into prompt responses? In this article, we talk about the classic ads, which we refer to as explicit, as users know that these are ads. The second category of... Read more ››

Do your brands come up when people ask ChatGPT or Gemini for products or services like yours? Is your brand getting ignored? This new field, called Generative Engine Optimization (GEO), focuses on optimizing your content so it's suggested by different AI Assistants. We cover what GEO is and what to expect from GEO platforms like buzzsense.ai. We present different use... Read more ››

In this post, I discuss the progression of buzzsense.ai from the alpha version to the beta version, along with the challenges faced along the way. Two major bugs related to competitor visibility have been discovered and reported. The first is a mathematical bug related to the way the visibility is computed, and the second one is related to the optimization... Read more ››

This is the first post in a series documenting my journey of building buzzsense.ai. Today, people use ChatGPT or Gemini to search for information, partially replacing search engines like Google and Bing. The problem is that businesses don't know how their brands are doing in these AI systems. That is why I am building buzzsense.ai, a platform to help businesses... Read more ››